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November 20, 2002  Lacey, WA - PUMP-FLO Solutions, the leading provider of pump sizing and selection software, and TechniCon, a leader in product configuration and guided sales systems, today announced a strategic alliance. The two companies will interface their software applications to deliver the most advanced selection, configuration and sales automation software to the fluid handling industry.

Together, PUMP-FLO Solutions and TechniCon will target large to mid-sized industrial pump manufacturers who want to streamline their traditional business processes using an advanced online software platform. By combining PUMP-FLO Solutions' ePUMP-FLO TM software with TechniCon's CustomCommerce configuration software, the two companies will offer a cost effective Internet-based solution for pump manufacturers to reduce costs and improve productivity during the pump selection, configuration, and sales process.

"Our alliance with TechniCon brings PUMP-FLO Solutions' deep market expertise and industry standard software together with TechniCon's leading enterprise configuration and guided sales technology to deliver a total solution. It's a winning combination for current and potential PUMP-FLO Solutions' customers who want to further improve their overall business process," said Product Manager of PUMP-FLO Solutions, Justin Johnson. "We have chosen TechniCon as a strategic alliance because of their proven experience in automating complex business processes. They have demonstrated the ability to rapidly deploy online solutions to configure and streamline the sales process for equipment manufacturers."

"We're delighted to be working with PUMP-FLO Solutions," said Anthony Mirante, President of TechniCon. "For our customers, the fit couldn't be better. PUMP-FLO is the standard for sizing in pumps, so our customers' customers will see a professional and very natural interface for selecting products. There is nothing new to learn, the system just works as expected. When it comes to implementation, we knew from the start that PUMP-FLO Solutions was an ideal partner for us. Each company has over a dozen years experience building reference solutions for major manufacturers. Our customers will get proven products with comprehensive capabilities."

ePUMP-FLO Software
PUMP-FLO Solutions' ePUMP-FLOTM software is a web-based version of the industry standard PUMP-FLO software. ePUMP-FLO is a fully hosted, low cost, rapidly implemented online pump sizing and selection platform. ePUMP-FLO gives a manufacturers Website branded online pump selection and complete lead generation and management tools. ePUMP-FLO benefits manufacturers by decreasing catalog printing costs and streamlining the sales & pump selection process.

CustomCommerce Software
TechniCon's CustomCommerce provides a comprehensive e-commerce solution for any organization involved with complex products. CustomCommerce integrates a number of key technologies, including parametric and wizard-based product selection, configuration tools, 3D product visualization, and personalization services, to simplify the sale of complex, highly variable products. By streamlining the specification and ordering process, CustomCommerce shortens product sales cycles and reduces costs.

About PUMP-FLO Solutions
PUMP-FLO Solutions is an Engineered Software business to further develop and market the PUMP-FLO Windows and Web-based product line. PUMP-FLO benefits manufacturers and their distributors by decreasing catalog printing costs and automating the sales and pumps selection process. PUMP-FLO Solutions provides services to digitize all pump performance data into an electronic format for use with the PUMP-FLO product line. PUMP-FLO Solutions currently provides pump selection software to over 70 manufacturers, including Pentair Pump Group, Gorman-Rupp Co., Sulzer Pumps, Inc., and Crane Pumps to name a few. For more information visit www.pump-flo.com/solutions.

About TechniCon
Founded in 1987, TechniCon Corporation is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge e-commerce and visualization technology, TechniCon has developed interactive sales systems for a wide range of manufacturers, including Daimler-Chrysler, Motorola, and Steelcase. TechniCon (www.technicon.com) is headquartered in Emeryville, CA with additional offices in St. Louis, MO. TechniCon is a service mark of TechniCon Corporation.

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PUMP-FLO is a trademark of Engineered Software. All other companies or products listed are trademarks of their respected owners.

For further information, contact:

Natalie McCullough
press@pump-flo.com
Tel. 360-292-4073
Fax. 360-412-0672